What is product branding?

Product branding is when marketers introduce a product to the public with its own unique identity. This can be with the product name, logo, design—any aspect of the product that differentiates itself from all else. In such cases, the parent company (the corporate brand) becomes obsolete, while the product identity becomes more significant.

How do you develop a product brand?

If you’re developing a product, you should be developing its brand. Clearly identifying who the product is for and how you want the world to perceive it will guide the decisions you make through its development. These understandings may even fundamentally change how the product works or how it’s made. But what is product branding?

What is an example of a product brand?

An example of a product brand is Allbirds, which sells sustainable sneakers and footwear. Other examples include Warby Parker glasses, Triangl swimwear, and Grind Coffee cafe and coffee pods. What are the 4 steps of product branding? Product branding is the process of creating a new identity for a standalone product.